DesignThinkers is Canada's largest graphic design conference. It brings together visionaries from a range of disciplines to explore creativity, the design process, the future of design, and design thinking. With events in both Toronto and Vancouver, it attracts speakers and audiences from around the world.

Given the rapid changes in the design field and the many unanswered questions about its future, the 2023 theme was designed to provoke questions, create rich conversation, and act as a catalyst for influencing programming. The visual identity was inspired by the ever-changing landscape of design and references a variety of design processes, tools, and technologies. An eclectic set of open-source materials highlights the democratization of design and conveys a playful sense of optimism for the future. The liquid metal question mark is the cornerstone of the identity, symbolizing the undefined, formless nature of the future and the ability to morph and adapt at will.

Creative Director
Michael Mavian

Senior Designer
Vivienne McCarley

Designer/Motion
Matthew Beaubien

Production Designer
Tim Yule
Agency
Sid Lee

Applied Arts
Environmental+Experiential/Event Design
Motion Design—Pro Bono
Motion Design—Short/Long
Entire Design Program—Campaign
Entire Promotional Design Program—Campaign
Entire Design Program—Pro Bono

Strategy

Design Agency of the Year—Bronze

Vivienne McCarley is a Senior Art Director and Designer in Toronto. Design Thinkers MUST Klarna Chard Harry Rosen Maple Leaf Foods Mad Love Axe About Instagram

Vivienne McCarley
is a Senior Art Director
and Designer in Toronto.

Design Thinkers
MUST
Klarna
Chard
Harry Rosen
Maple Leaf Foods
Mad Love
Axe

About
Instagram